Senior Product Marketing Executive (Brand: Sulwhasoo)

Qualification and Experienceo Experiential Marketing Experience: Minimum of 3 years in conceiving, planning, and executing brand activations, preferably with a digital-first mindset. o Beauty Industry Advantage: Experience with beauty/beauty-adjacent brands is highly preferred. o Shopper Journey Optimization: Demonstrated ability to enhance customer experience across multiple touchpoints (offline and online). o Project Management Acumen: Proven track record managing complex projects involving stakeholder coordination, budgets, and timelines. o Digital Marketing Skills: Familiarity with digital channels and tactics that amplify brand experienceRequired Skills o Brand Strategy & Vision: Deep understanding of brand values and the ability to align activations with broader marketing objectives; guard messaging consistency. o Experiential Marketing Proficiency: Creative concept ideation and event planning for both online/offline activations (e.g., pop-ups, influencer events, interactive digital campaigns). o Shopper Journey & Retail Insight: Able to map and optimize customer touchpoints, including visual merchandising and in-store experience design. o Budget & Project Handling: Strong organizational skills to handle multiple activations, vendors, and budgets effectively. o Digital Fluency: Comfortable with event management tools, project platforms, and new technologies (e.g., AR/VR, shoppable content). o Beauty Consumer & Trend Understanding: Passionate about beauty trends; skilled at tailoring experiences to consumer behavior and emerging trends. o Creative & Analytical Competence: Excellent at visual storytelling, meaningful engagement, and leveraging data insights to demonstrate ROI. o Collaboration & Communication: Strong verbal and written communication, cross-functional teamwork, and partnership management. Leadership Qualities: o Passion for High Performance: Accountability, ownership, and results-driven mindset. o Personal Mastery: Sets high standards and maintains personal resilience. o Consumer Love: Deep empathy in service of consumer needs. o Purpose & Service: Humility and service-oriented leadership. o Agility: Lifelong learning and adaptability.