Senior Sales Manager

Formulating the yearly sales strategy and regular updates as required with the Senior Management / Director of Sales and Marketing / Area Operations Manager.

• Working with the marketing team to form a sales plan that is strategically supported by the marketing effort.

• Working with the revenue team to design rate plans and advertising special promotional rates to increase bookings over need periods, and maximizing rates over high seasons.

• Analyzing current client base or target markets for the hotels.

Leads the sales team in daily implementation of the sales strategy.

• Overseeing room sales department and ensure implementation of sales operational processes and procedures.

• Monitoring leads and contacts gathered by the Sales Executives.

• Maintaining proper servicing of accounts.

• Networking with special event planners to encourage hotel bookings.

• Maintaining positive relationships with clients to encourage repeat and recurring business.

• Devising new ways to expand the client base.

• Managing the growth of current database of bookers, decision makers and guests who book through the sales department.

• Overcoming hesitations of clients to close a sale.

• Overseeing distribution of marketing materials.

• Addressing and resolving any issues or complaints regarding sales.

• Ensuring Sales Team follow up payment of accounts with corporate clients who have payment terms.

• Performing administrative functions such as the preparation of reports on current and future group bookings, organization and filing of transactional documents; monitoring sales target achievement of sales executives; submission of proposals and contracts; and overall management of accounts.

• Conducting field calls to clients to identify potential business.

• Initiating telemarketing and sales blitz efforts and monitor and report on progress.

Ensuring awareness of current market conditions and efforts of competitive set and any new entrants.

• Strategizing and innovating market intelligence and competitive information through marketing research and competition check.

• Attending to all events which maximize sales opportunities such as travel and trade shows and sales blitz.

• Managing relationship with the key accounts.

• Assuming responsibility in maintaining the relationship with key decision makers.

• Meeting with representatives from companies to explain the hotel’s merits and amenities.

Other Responsibilities

• Understanding and ensuring continued update and implementation of the relevant policies, procedures and service delivery standards of the sales department

• Understanding and ensuring continued update and implementation of the human resources policies, procedures and code of discipline; while promoting management, team and cross department support, leadership, professionalism and good relations.

• Maintaining and promoting communication efficiency for general and work specific information, conduct of regular meetings and / or discussions on work activities, service delivery, and continuing work system improvement.

• Monitoring the activities of the sales executives and coordinators while providing training and coaching in implementing effective reservation procedures; monitoring and evaluating team members’ performance to improve productivity and efficiency.

• Performing other related duties and functions assigned by the DOSM and DOS.