SEO Specialist

1. Reporting & Insights Compile and maintain monthly client reports across GA4, GSC, SEMrush, Ahrefs, and Looker Studio. Go beyond surface-level commentary. We expect genuine insights: not just “traffic is up 12%”, but the reasoning behind it. What pages drove the change? Was it seasonal, algorithmic, or the result of our work? What should the client know, and what should we action next? Identify and flag emerging trends, anomalies, and opportunities early so the onshore team can act on them quickly. 2. Technical SEO Perform comprehensive technical audits covering crawlability, indexation, Core Web Vitals, hreflang, mobile usability, structured data, and site architecture. Run regular health checks across GSC and Screaming Frog to catch issues (crawl errors, indexing drops, coverage changes) before they escalate. Prepare on-page optimisation recommendations: meta tags, heading hierarchy, internal linking, schema markup, and content refresh priorities. 3. Keyword Research & Content Conduct thorough keyword research and clustering, including long-tail, prompt-based, and intent-driven queries. Build detailed content briefs grounded in search data, competitor analysis, and SEO best practices. Perform competitor analysis across direct competitors, aggregators, and marketplaces to identify content and technical gaps. 4. Link Building & Outreach Support and, where possible, lead outreach and link-building campaigns: prospecting, vetting domains, crafting outreach emails, and tracking placements. Assist with citation building and local SEO activities including Google Business Profile management and local landing page optimisation. 5. General Contribute to any additional SEO workstreams as needed, including ad-hoc research, data pulls, and process improvements.