Social Commerce Planner | Melive

Social Commerce Strategy:Develop and implement a comprehensive social commerce strategy aligned with business objectives.Stay informed about social media and e-commerce trends to identify opportunities for growth.Collaborate with cross-functional teams to integrate social commerce initiatives with overall marketing efforts.Platform Management:Manage and optimize social commerce platforms, including but not limited to Instagram Shopping, Facebook Shops,and other emerging social commerce channels.Stay up-to-date with platform updates, features, and best practices to maximize effectiveness.Product Integration:Coordinate with product teams to ensure seamless integration of products into social commerce platforms.Optimize product listings, descriptions, and visuals to enhance the online shopping experience.Content Creation:Collaborate with content creators to develop visually appealing and engaging content for social commerce.Ensure that content aligns with brand guidelines and effectively communicates product features and benefits.Community Engagement:Foster a sense of community among social media followers and customers.Respond to customer inquiries, comments, and reviews on social platforms to enhance customer satisfaction.Performance Analysis:Utilize analytics tools to track and analyze the performance of social commerce efforts.Generate regular reports on key metrics, such as conversion rates, click-through rates, and revenue generated through social commerce channels.Collaboration with Influencers:Identify and collaborate with influencers and brand advocates to amplify social commerce efforts.Develop partnerships and promotional activities to increase product visibility and drive sales.Campaign Management:Plan, execute, and optimize social commerce campaigns to promote products and special offers.Monitor and analyze the success of campaigns and adjust strategies based on performance.