Social Content Lead

- Develop and execute social media strategies across multiple platforms (e.g. TikTok, Instagram, Facebook, etc.) to increase product/ brand awareness and engagement and to build community.
- Develop a social content detailed plan and editorial calendar.
- Create compelling, engaging and shareable content (e.g., videos, posts, images, etc.) in coordination with the team (designers, content creators, etc).
- Monitor social media campaigns and analyze social media metrics to measure channels success and identify areas for improvement.
- Analyze social media metrics (e.g., engagement, reach, conversion rates, etc.) and use insights to refine social media strategies and improve performance. Provide reports as requested.
- Collaborate with cross-functional teams (e.g., marketing, product content, partnership, etc.) to ensure that social media initiatives align with organizational goals and objectives.
- Stay up-to-date with the latest social media trends and implement new strategies to improve performance.
- Develop and execute social media event strategies that align with product roadmap and goals.
- Identify and evaluate potential event partnerships and collaboration.
- Other related duties as assigned.