Team Leader – Marketing Communications

Brand StrategyAct as an in-house brand strategist to define our brand and product positioning;Build the core brand attributes that are associated with your defined positioning;Collaborate with our in-house creative team to develop the brand identity and narrations;Work closely with our business team to define the brand annual jobs to be done and marketing KPIs;Creative Project Initiation Be able to develop a concrete communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right creative approaches and formats that tick; Develop go-to-market strategy and pivot/optimize on-the-go;User and Market InsightsStay on top of user, media landscape and market trends;Have a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.