[TP.HCM] Sales Manager (CORP Sales - MICE) - Quản lý kinh doanh (CORP Sales - MICE)

1. Position Overview

The Sales Manager – Corporate Sales (MICE) is responsible for identifying, developing, and managing corporate clients with meeting, conference, incentive, and event needs.

This role drives revenue from the corporate segment while ensuring high-quality service, strong relationships, and seamless coordination between Sales and Events teams.

The ideal candidate is a strategic hunter who understands corporate buying behavior, has strong negotiation abilities, and excels at converting leads into high-value MICE business.

2. Key Responsibilities

A. Corporate Sales & Business Development

• Develop and grow the hotel’s corporate portfolio with a strong emphasis on MICE revenue.
• Identify new business opportunities, corporate accounts, and high-potential segments.
• Conduct regular sales calls, presentations, and client visits to cultivate long-term partnerships.
• Promote hotel meeting spaces, conference facilities, corporate packages, team-building activities, and F&B event solutions.
• Maintain strong relationships with corporate travel planners, procurement teams, HR/Training departments, and event agencies.

B. MICE Sales & Event Coordination

• Respond to all corporate and MICE inquiries within 24 hours.
• Prepare proposals, quotations, and tailored event solutions for corporate groups.
• Negotiate contracts for meetings, incentives, conferences, exhibitions, and company events.
• Coordinate closely with Events Management to ensure accurate handover and smooth execution.
• Attend pre-con/ post-con meetings, and major events for accounts handled.
• Conduct post-event follow-ups, send thank-you letters, and drive repeat business.

C. Planning & Reporting

• Maintain accurate corporate and MICE account profiles, contact histories, and production data.
• Prepare weekly sales activity reports, pipeline status, and market updates to DOSM.
• Monitor competition, pricing trends, and market movements to adjust strategies.
• Participate in sales briefings, revenue meetings, and strategic planning sessions.

D. Internal Collaboration

• Work closely with Reservations, FO, F&B, Banquet, and Finance to align on group requirements.
• Ensure all contracted terms—including room blocks, meeting room allocation, and banquet setup—are communicated clearly.
• Share corporate insights, leads, and opportunities with the Sales & Events team.

E. Brand Conduct & Professional Standards

• Represent the hotel with professionalism, strong social etiquette, and excellent presentation.
• Uphold Mövenpick/Accor service culture—warm, genuine, and guest-centric.
• Maintain confidentiality and integrity in all business dealings.
• Follow company policies, safety standards, and ethical guidelines.