Trade Marketing Executive (GT Channels)

• Develop and execute Shopper Marketing programs, that follow brand strategy and activation platforms while delivering on customer specific insights to deliver profitable volume growth & equity of brands.• Build consumer promotion for nationwide, focus on GT channels• To run daily operation of the category, promotion sourcing, POSM development, and coordinating with PG to make all category activities happen effectively at point of purchase.• Responsible for the marketing assigned budget and maintaining effective cost control to achieve budget goals• Evaluate key Shopper Marketing programs 90 days post program completion.• Do the analysis to identify business opportunities and drive efficient and effective programming.DEVELOPMENT: Customer/Channel Marketing Activities, Merchandising Planning, Budgets, Channel/Category CommunicationOPERATIONS: Brand/ Sales Diagnostics: Trends, Gaps, Opportunities, Issues, Trade Tactics,..