Trade Marketing Leader

Trade Marketing LeadDevelop and execute trade marketing plan aligned with consumer trends and the competitive landscape.Measure and report on the effectiveness of trade marketing activities and providing recommendations for improvement.Budget control: develop and manage budgets of related trade marketing activities.Promotion and ActivationPromotion program: coordinate with Merchandise Department and Operation Department to propose monthly promotion program/big promotion campaign to drive sales and revenue.Activation: coordinate with Operation Department to propose activation activities to push sales including new store opening, new product launching, push sales activities, ...Tracking the performance of promotion program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.MembershipMembership program: coordinate with relevant departments to propose monthly program/big campaign to increase customer loyalty and membership.Tracking & reporting: track the performance of membership program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.