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Mô Tả Công Việc
- Lead the development of channel and trade strategies and execution of brand and trade promotion in order to achieve annual sales budget as plan.
- Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
- Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
- Frequently visit the market nationwide in order to understand and analysis the market and competitors’ situation for designing the effective promotion programs
- Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
- Design, control and evaluate trade spending effectiveness under budget
- Develop monthly sales and trade promotion programs and deploy to sales team for execution
- Initiate and propose marketing opportunities such as NPD or channel development
- Control A&P spending under budget
- Coordinate with distributor for trade activity execution and monitor performances of sales and distribution in all channels
- Well coordinate with demand and supply planning functions of distributor and VNPP to ensure forecast accuracy and sufficient stocks available for sales
- Work with other departments eg. Technical, Finance, Accounting, Marketing for smooth and effective operations
- Work under new assignments
Yêu Cầu Công Việc
- Bachelor or Master's Degree in Business Administration, Marketing or related field.
- At least 5 years in Trade marketing or Channel development in FMCG
- Good command of spoken and written in English and Computer Literacy
- Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
- Interpersonal, negotiation, and compromising skills
- Strong team player, communication and listening skills
- Leader, problem-solving skills, coaching and training skills
- Good planning and management skill.
- Able to travel for business trip
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Mức lương
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