Trade Marketing Senior Executive

*According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.By submitting this application to Home Credit Vietnam Finance Company Limited through Vietnamworks, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/vn/article/id/217.KEY RESPONSIBILITIES1. Management of Offline Branding Assets (POSM/Tool, Merchandise, Signage)Planning and Production:- Oversee the complete production and distribution process for POSM, tools, marketing merchandise, and signage at POS, ensuring consistency and quality control.- Manage supplier relationships and monitor production timelines to ensure timely delivery and high-quality standards.Communication:- Work closely with cross-functional teams (Product, Brand, Sales) to ensure all POSM, tools, merchandise and signage align with brand identity, marketing strategies, and quality standards.- Provide branding guidelines and ensure consistent communication with the Sales team to maintain uniform brand representation across all channels.2. POS Visibility Management:- Collaborate closely with the Sales Team to conduct visibility checks at POS, ensuring accurate and timely reporting on brand presence and display performance.- Develop and distribute internal communication materials to keep the Sales Team and key stakeholders updated on project goals and progress.- Perform offline POS checks or engage in mystery shopping to assess in-store brand execution.- Provide insights and reports to key stakeholders, ensuring the brand remains competitive in the market3. Out-of-home Visibility Management- Lead the planning and exploration of various OOH activities to enhance brand visibility and align with business campaigns in key and target locations, ensuring effective outreach to the target customer.- Conduct market and competitor research to identify opportunities for impactful OOH placements and strategies.4. Additional Responsibilities- Collaborate with the Operations team to handle operational processes, including purchase orders, payments, and contracts.- Participate in other projects or assignments as directed by the Line Manager, maintaining a flexible and proactive approach.