Trade Marketing Supervisor

Job Summary: The Trade Marketing Supervisor is responsible for developing, implementing, and overseeing of Duraflex & Weber brand. This role requires ensuring that promotional initiatives align with market demands, enhance brand visibility, and drive sales through the trade channels. Key Responsibilities: 1. Strategy Development: • Develop and execute comprehensive trade marketing strategies that align with overall business goals and sales targets. • Identify market trends, customer needs, and competitive insights to refine promotional tactics. 2. Campaign Management: • Plan, coordinate, and manage trade marketing campaigns including BTL activities like in-store promotions, dealer activations, product demonstrations, indoor & outdoor branding,… and trade shows. • Collaborate with creative and sales teams to design and produce promotional materials, product displays, and market penetration activities. • Plan, execute & coordinate with all the related partners to launch NPD projects & manage outcome follow to business targets. 3. Budget & Performance Monitoring: • Manage trade marketing budgets and track expenses to ensure cost-effective execution of campaigns. • Analyze campaign performance and ROI, preparing regular reports with insights and recommendations for improvement. 4. Cross-Functional Collaboration: • Work closely with the sales team to integrate trade marketing efforts into overall sales strategies. • Coordinate with product management and logistics to ensure product availability and timely delivery for promotional activities.5. Market Intelligence: • Monitor industry trends, competitor activities, and customer feedback to continuously improve trade marketing strategies. • Provide input for future product development and marketing initiatives based on market analysis.