VMD Team Leader

Purpose: To establish visual merchandising strategies that reflect the brand identity, and to maintain and manage display quality across nationwide stores, thereby contributing to enhanced customer experience and sales performance.1. VMD Strategy Planning and Execution • Develop seasonal/promotion-based VMD strategies and create corresponding manuals • Plan displays for new product launches and brand campaigns • Collaborate with HQ Marketing/MD teams to set exhibition directions (for both directly managed and franchise stores)2. Store Display Management • Share VMD guidelines with stores and conduct installation checks • Conduct regular store visits to check display conditions and provide feedback • Offer improvement consulting to stores that fall short of VMD quality standards3. POP and Visual Material Production/Distribution • Collaborate with the Marketing and Design teams to produce promotional POP materials, posters, signage, etc. • Maintain consistency in visual materials to strengthen brand image • Analyze store-specific sales performance and best-sellers to provide tailored VMD materials and execute customized displays4. Performance Analysis and Improvement Proposals • Analyze sales changes and customer responses before and after VMD changes • Collect best and failed case examples to suggest improvement directions • Select top VMD stores and conduct internal recognition/reward sharing5. Training and Communication • Provide VMD guidelines and basic training for store managers and staff • Gather and reflect feedback from field staff • Act as a liaison with HQ and external partners (maintenance, lighting, etc.)6. Store Inventory & In-out Analysis7. Collaboration with HQ on Launching New Products & Launching Implementation