Associate Digital Manager (Experienced in Programmatics)

Media Strategy• Coordinate campaign brainstorming and planning with Digital Planners &Executives from the big picture stage through execution and final analysis andreporting;• Responsible for strategic digital media planning in campaign strategy sessions;• Should be able to sift through available research on consumer digital mediabehavior and come up with insights and recommendations that will inform thestrategic team.Media Planning• Responsible for online media planning activities: plans and costings, KPI setting,account queries and liaises with agency partners and suppliers – hands onnegotiation and communication with suppliers is included;• Responsible for managing all media planning and reporting digital activities forclients.Analysis• Responsible for campaign performance review presentations using MicrosoftPowerPoint for client meetings;• Analyze agency partners and publishers for performance and pricing, analyzeVietnam Publishers and recommend new Publishers to engage with, coordinatePublisher engagement.Reporting• Overseeing and directly preparing tracking and reporting for digital campaignswith and sending out to relevant parties;• Final review of all digital tracking and reporting reports prior to sending out torelevant parties;• Understanding and prior experience in use of tracking platforms from reading,set-up and management.Leadership• Be the champion of digital media and be expected to grow the media capabilities;• Train and familiarize internal teams with digital media;• Maintain good relationships with digital media partners;• Update the agency with any new developments in the digital media space;• Coach and inspire Digital Planners and Executives through campaign strategysessions.