Mô Tả Công Việc
I. Strategic Brand Management
• Own and develop the end-to-end brand strategy: positioning, architecture, innovation roadmap, and go-to-market plans.
• Build annual brand plans aligned with business objectives and market opportunities.
• Monitor brand performance (P&L, volume, margin, equity) and recommend corrective actions.
II. Brand Equity Development
• Build and grow distinctive brand assets (color palette, logos, slogans, brand characters).
• Strengthen brand salience, relevance, and perceived differentiation in consumers' minds.
• Multi Brand Management.
III. Integrated Marketing Campaigns
• Lead 360° marketing campaigns (ATL/BTL/Digital) with cohesive brand storytelling.
• Ensure all creative assets are aligned with brand guidelines and local consumer insights.
• Measure campaign performance (ROI) and optimize for business impact.
IV. Innovation & Product Development
• Drive the innovation pipeline based on consumer insights, concept testing, and business validation.
• Collaborate with R&D, production, and regional teams to deliver new products on time and in full.
• Build compelling brand stories for new product launches.
V. Consumer & Market Insight
• Leverage market data, brand tracking, and digital analytics to inform brand strategies.
• Translate insights into concrete actions that drive awareness, trial, and loyalty.
VI. Cross-Functional Collaboration
• Partner with Sales, E-commerce, Content, Digital, and other functions for seamless execution across platforms.
• Align internal stakeholders around brand vision and priorities.
VII. Leadership & Team Development
• Mentor ABM, junior marketers and foster a culture of ownership, creativity, and data-driven thinking.
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Yêu Cầu Công Việc
Yêu cầu ứng viên
Experience & Background
• 3–5 years of solid experience in brand management, preferably in cosmetics, beauty, fashion, or FMCG.
• Proven track record in leading integrated campaigns and successful product launches.
Brand & Business Acumen
• Strong ability to build brand strategy, manage P&L, and drive equity and market share growth.
• Data-driven mindset with hands-on experience in performance marketing and analytical tools.
Innovation & Execution
• End-to-end experience in product development and cross-functional project management.
• Fast and agile with deep understanding of consumer behavior and market trends.
Digital Fluency
• Solid knowledge of social platforms, TikTok, KOLs/KOCs, and digital-first campaign strategies.
Communication & Collaboration
• Excellent interpersonal and influencing skills; capable of working effectively across departments.
Personality & Values
We are looking for a highly driven individual who is not only skilled but also deeply passionate about building brands that matter.
The ideal candidate is someone who:
• Possesses a strong sense of ownership and accountability toward the brand and every aspect of the job.
• Is highly passionate, energetic, and committed to making a lasting impact.
• Demonstrates integrity, honesty, and a strong work ethic — even when no one is watching.
• Is results-oriented and determined to overcome challenges to achieve ambitious goals.
• Has a growth mindset, with the ability to adapt quickly, learn fast, and thrive in a fast-paced environment.
• Communicates with clarity and confidence, while also being a good listener and team player.
• Embraces feedback, takes initiative, and is not afraid to challenge the status quo with data and purpose.
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Hình thức
Full-time
Quyền Lợi
Quyền lợi
• Monthly gross salary: 30,000,000 – 40,000,000 VND, based on experience and capabilities.
• Performance-based bonuses.
• Social insurance (per Vietnamese labor law).
• Annual leave and public holidays as regulated.
• Exclusive staff discounts on cosmetics and spa services.
• Company trip, team-building activities, and dynamic working environment.
• Career growth opportunities with a fast-scaling local beauty brand.
Mức lương
Thỏa thuận
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