Brand Marketing Director

1. Strategy: Lead key role in the establishment of the business’s brand building strategies across all channels. 2. Leadership/Supervisory Role:- Lead brand marketing department, define its strategic vision & mission- Manage and optimize the customer-centric brand planning process - Lead consumer-facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.3. Analytics- Manage and maintain program-specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.- Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.- Analyze the effectiveness of strategies and projects, and propose solutions for improvemens. 4. Knowledge/Creativity- Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions