Mô Tả Công Việc
JOB PURPOSEB&W Vietnam dCommerce Lead drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex. BeauTech in-store).MAIN RESPONSIBILITIES• Act as Content champion to send the right requirements about dcom content (7OA, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI....) to Brand Lead for creation and co-work with CSP and CBD for content deployment• Fully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targets• Be responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambition• Co-work with Media Performance PIC to ensure the live optimization for content adjustment and budget management• Co-work with CBD and CSP to create and deploy thematic Campaigns for Mega, SBD, Brand Day• Take charge of full e2e tiktokshop model
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Yêu Cầu Công Việc
Experience• At least 2 years experience in dCom content lead in any category/ industry• Hands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deployment• Experience in media performance review and optimization• Hands on experience with dCom performance & optimization with budget management skill• Prefer background from commercial team of PureplaySkills• Influencing skill – this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion• Project /Network management – PIC has hands-on experience managing agencies to create and deploy Affiliate MKT, managing with clear process view to operate in sync with S&OP• Stakeholder Management – many interface – DC team, CSP, CBD, Customers, Procurement.... that needs flexible stakeholder management style in effective way to adapt with agile wow of dcom.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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