Content Marketing Leader

Established in 2016 in Hanoi, 1C Vietnam operates as a developer and distributor of software solutions for business automation on 1C:Enterprise platform. There are over 5000 companies in Vietnam using 1C solutions in their everyday business operation. 1C Vietnam partnership network is actively expanding through the major cities across the country.To help expand our business, we have an immediate opening for the position of Content Marketing Leader. Job Description:Plan and Manage Multi-Channel Content:Develop and manage all content across communication platforms (Social media, website, blog, email marketing, brand material, and sales kit) to attract and retain users;Develop Brand Content Strategy:Build a long-term content direction strategy with a strong, creative, and outstanding brand image;Collaborate with relevant departments to ensure consistency in messaging and branding image;Optimize SEO Content and Digital Marketing Content: Work with the SEO team and contributors to create SEO content strategies, enhancing search engine visibility to attract quality traffic to the company’s online channels.Develop creative content for Major Communication Campaigns - Marketing campaigns: From brand initiatives to product promotions, aiming to drive user growth and revenue;Collaborate with Internal teams and External Partners:Collaborate to complete POSM, multi-channel marketing campaigns, and affiliate campaigns to increase traffic and raise product awareness among users;Monitor and Evaluate Content Performance:Collaborate with the Marketing team to assess the effectiveness of content, internal communication campaigns, and marketing strategies based on daily and weekly KPIs;Analyze data to uncover critical insights to improve content quality and communication.