Customer Value Management Manager (SQL, Power BI)

1. Develop and drive BI strategy to promote data-driven decision making and customer-centric approachesFormulate and implement a comprehensive business intelligence aligned with the company’s goals2. Reporting and DashboardProactively provide insightful information via reports or presentations3. Analyze and segmentate customersPerform evaluation and analysis of customer data sources including potential and existing customers based on financial and non-financial criteriaDevelop criteria to evaluate the value customers bring to the company throughout the customer life cycle (Customer Lifetime Value).Develop a set of customer segmentation criteria and perform customer segmentation in accordance with the business goals of the company/division in each periodBuild customer management and customer segments management reports on diverse criteria (financial and non-financial)Based on customer value assessment reports, proactively propose initiatives to develop new customer groups and reduce the churn rate of existing customers and increase the value of the company‘s existing customerDevelop tools and systems to manage customer data (CRM, CDP), automation tools to attract potential customers (social, referral), and loyalty system (loyalty customer platform)4. Build, implement, and manage customer policies by segmentDevelop and implement processes of customer identification, segmentation and allocation according to the approved set of customer segmentation criteriaCoordinate with related departments/business divisions to implement and monitor the process of identifying, segmenting and allocating customers on the systemDevelop customer management policies by channel, by management object to increase the value and cohesion of customers with the companyCoordinate with other departments to implement and monitor customer management policies5. Monitor, evaluate, and report the effectiveness of customer collection programs and policies6. Manage, delegate, evaluate, train, and develop staff within the functional team to ensure the operation