[Da Nang] UI/UX Designer

Lead and execute front-end innovation projects leveraging deep user understanding with the goal of improving user experience (UX) while delivering against strategic business priorities. Champion the use of Design-Thinking and Lean Start-Up methodologies to probe, assess, and evaluate behaviors of targeted users and then translate that knowledge into meaningful new insights that drive idea generation and concept development. Facilitate design thinking workshops. Use design thinking principles (ideation, prototyping, testing, and feedback) and tools (journey maps, prototyping tools, etc.) to facilitate problem-solving sessions for a range of government audiences, from senior leaders to front-line implementers. Conduct in-depth customer interviews to gather deep insight, into hidden motivations, and true needs of existing and future customers Compile and interpret the insights for the teams/squads so that everyone has intimate knowledge of the customer Define the challenge to be solved from the customer's perspective, identify jobs to be done Design new innovative solutions with feasibility and business viability in focus together with the customer Arrange and supervise the prototyping of the designed activities Organize and perform user testing of the developed digital and offline solutions in various stages of the service design process Gather and systematize user feedback and testing results Conduct design reviews of developed solutions