Director of Marketing & Communications/ Giám đốc tiếp thị và truyền thông

Key Responsibilities:

• Marketing Strategy & Planning:

- Develop and implement comprehensive marketing strategies to promote the hotel, its services, and facilities, including dining, events, and accommodation.

- Lead marketing campaigns across various channels such as social media, online travel agencies (OTAs), email, and traditional media to maximize brand exposure and drive bookings.

• Brand Management:

- Ensure consistency in the hotel’s brand voice, messaging, and image across all marketing materials and communication channels.

- Develop creative marketing initiatives to strengthen the hotel’s market positioning and distinguish it from competitors.

• Digital Marketing:

- Oversee digital marketing initiatives, including SEO, SEM, social media marketing, website management, and paid advertising campaigns to increase online visibility and direct bookings.

- Collaborate with digital agencies and internal teams to optimize online presence through website enhancements, guest reviews, and effective online advertising strategies.

• Public Relations & Communications:

- Build and maintain strong relationships with media outlets, travel writers, influencers, and bloggers to generate positive publicity for the hotel.

- Create press releases, media kits, and guest communications to promote special offers, new services, and events.

- Act as the spokesperson for the hotel in media interviews and public events, handling any crisis communication as necessary.

• Event Planning & Promotion:

- Work closely with the sales and event planning teams to promote hotel facilities for events such as weddings, conferences, corporate events, and special functions.

- Develop marketing campaigns to attract and engage clients for large-scale events, working with event planners and agencies to maximize event visibility.

• Guest Engagement & Loyalty:

- Oversee guest communication programs, including loyalty programs, personalized guest experiences, and post-stay follow-ups to enhance guest satisfaction and retention.

- Manage guest feedback platforms such as TripAdvisor, Google Reviews, and social media to ensure timely responses and maintain the hotel’s reputation.

• Market Research & Analysis:

- Conduct market research to identify new opportunities and trends in the hospitality industry, focusing on guest preferences and competitor analysis.

- Analyze the effectiveness of marketing campaigns, guest satisfaction data, and booking patterns to inform future marketing strategies.

• Budgeting & Reporting:

- Develop and manage the marketing and communications budget, ensuring efficient allocation of resources for campaigns, promotions, and partnerships.

- Provide regular reports on marketing performance, including campaign results, website traffic, social media engagement, and overall brand perception.

• Team Leadership & Development:

- Lead and manage the marketing and communications team, providing direction, feedback, and support to ensure the successful execution of marketing strategies.

- Foster collaboration with other departments such as sales, food & beverage, and operations to ensure cohesive marketing efforts across all areas of the hotel.