Director of Sales & Marketing (Furama Resort)

Job Summary:

The Director of Sales & Marketing is responsible for developing and executing comprehensive sales and marketing strategies to drive revenue growth, enhance brand visibility, and foster long-term customer relationships. This role leads the Sales & Marketing team, ensuring alignment with the overall business objectives of Furama Resort Danang while delivering exceptional customer service and maintaining competitive market positioning.

Duties and Responsibilities:

Sales Strategy & Revenue Management:

• Develop and implement effective sales strategies to achieve revenue targets across all business segments.
• Analyze market trends, identify new business opportunities, and establish strategies to increase market share and revenue.
• Set and monitor sales goals for the team, ensuring performance aligns with organizational objectives.
• Manage key accounts and maintain strong relationships with key stakeholders, both internal and external.
• Participate in sales calls, client meetings, trade shows, and sales missions to acquire new business and maintain existing relationships.
• Provide leadership and direction to the sales team, ensuring clear communication of goals and expectations.
• Regularly evaluate team performance, provide coaching, and implement necessary improvements.

Marketing Strategy & Brand Management:

• Develop and execute comprehensive marketing plans to promote the resort's products and services.
• Oversee brand management efforts to ensure consistency across all communication channels and marketing materials.
• Manage digital marketing initiatives, including SEO/SEM, social media, online advertising, and content marketing.
• Collaborate with the creative team and external agencies to deliver high-quality marketing content and campaigns.
• Plan and execute promotional activities across key revenue areas such as F&B, weddings, spa, rooms, and conferences.
• Monitor marketing performance metrics and analyze data to optimize strategies and drive continuous improvement.

Team Leadership & Development:

• Lead and mentor the Sales & Marketing team, fostering a collaborative and results-driven work environment.
• Conduct regular performance reviews and provide professional development opportunities to team members.
• Ensure the team stays updated on industry trends, customer preferences, and competitive positioning.
• Recruit and onboard new team members, ensuring the right skills and expertise align with business needs.

Customer Engagement & Relationship Management:

• Develop and nurture long-term, value-based customer relationships to drive repeat business and customer loyalty.
• Implement proactive online reputation management strategies and respond to customer feedback.
• Collaborate with other departments to enhance the overall guest experience and address customer needs effectively.

Financial & Budget Management:

• Prepare and manage the Sales & Marketing budget, ensuring cost-effective allocation of resources.
• Track and report on sales and marketing performance, identifying areas for improvement and cost optimization.
• Collaborate with the GM and senior leadership to align financial objectives with business strategies.