Head of Customer Strategy

*According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.By submitting this application to Home Credit Vietnam Finance Company Limited through Vietnamworks, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/en/article/id/217- Develop and implement a comprehensive CVM communication & costs strategy aligned with business goals- Lead and develop strategy team, setting clear objectives and ensuring accountability.- Work closely with product teams to ensure CVM strategies align with new product launches and updates, ensuring seamless integration of products into the CVM lifecycle.- Contribute to product feedback loops by analyzing customer engagement data and providing actionable insights.- Create and oversee data-driven campaigns to activate customers and drive cross-sell/upsell opportunities using lifetime value calculations.- Collaborate with campaign teams to execute impactful and timely customer campaigns.- Work with communication teams to refine content strategies for various channels.- Design, monitor, analyze, and act on campaign performance using KPIs such as engagement rates, conversion rates, and customer lifetime value (CLV).- Evaluate and implement new technologies to enhance communication efficiency and reduce costs.