Head of Marketing B2C, Residential

1. Full-Funnel Strategy & Customer Journey Design:

• Design, implement, and own the end-to-end B2C marketing funnel for Savills' residential properties.
• Map the complete customer journey, identifying key touchpoints and potential drop-off points, and develop strategies to enhance the customer experience (CX).
• Develop and execute sophisticated lead nurturing and re-engagement campaigns to guide prospects from top-of-funnel awareness to bottom-of-funnel decision-making and back into the loyalty loop.
• Think from a business development perspective, identifying new channels and opportunities to generate high-quality leads for the sales team.

2. Content Curation & Lead Generation:

• Conceptualise and oversee the creation of compelling, high-value lead magnets (e.g., market reports, buyer guides, virtual tour events, webinars) that capture the interest of our target audience.
• Curate and manage a content strategy that provides value at every stage of the funnel, from insightful blog posts and social media content to detailed project brochures and email sequences.
• Ensure all content is crafted with a deep understanding of the human element, telling stories that connect with the aspirations and concerns of homebuyers.

3. Team Leadership & Vendor Management:

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Direct and manage relationships with external agencies and technology vendors, holding them accountable for delivering results that align with our strategic goals.
• Masterfully manage stakeholder expectations across sales, senior management, and other departments, communicating strategy, performance, and insights with clarity and confidence.

4. Performance, Agility & Optimisation:

• Establish key performance indicators (KPIs) and track campaign performance against business objectives.
• Analyse results, derive actionable insights, and confidently pivot strategies when campaigns are not delivering the desired outcomes.
• Utilise CRM and analytics platforms to monitor performance, identify trends, and derive actionable insights.
• Manage the marketing budget effectively, ensuring a strong return on investment for all activities.