Head Of Social Media Marketing

Social Media Strategy Planning:Develop and implement an overall social media strategy for the company, including platforms such as TikTok, Facebook, Instagram, LinkedIn, YouTube, etc.Ensure that the Social Media marketing strategy is aligned with the company's overall marketing strategy.Plan and execute social media campaigns to enhance brand presence and drive business objectives.Social Media Channel Management:Manage and monitor the company's social media accounts, including posting content, responding to customers, and maintaining consistent interaction with the community.Create and implement creative and diverse content (posts, images, videos, livestreams, etc.) to attract and retain followers.Coordinate with other departments (such as Marketing, PR, and Design) to develop high-quality content that aligns with strategic objectives.Enhancing Engagement and Building Community:Develop and maintain relationships with followers, customers, and social media community groups.Develop strategies to stimulate interaction (likes, comments, shares) and create positive conversations around the brand.Manage promotional campaigns and grow organic followers for the company's social media channels.Performance Analysis and Reporting:Track and analyze key performance indicators (KPIs) such as follower count, engagement rate, website traffic growth, and conversions from social media.Provide regular reports on social media performance and propose strategic improvements.Make data-driven decisions based on insights from analytical tools (Google Analytics, Facebook Insights, etc.) to optimize strategy.Social Media Budget Management:Plan and monitor the budget for social media advertising campaigns, ensuring maximum effectiveness with reasonable costs.Analyze and optimize paid ad campaigns to achieve the best results.Community Monitoring and Response:Monitor comments, questions, and feedback from customers on social media channels.Ensure that customer issues and requests are addressed promptly, while maintaining a positive brand image.Ensure that messages on social media are aligned with the company's policies and values.Social Media Marketing Team Management:Build and manage the team within the Social Media Management department.Train and develop team members’ skills in social media tools and strategies.Develop training content for the Sales team to use social media as a sales driver.Trend Research and Content Creation:Stay up-to-date with the latest trends in the social media industry, including new features, algorithms, and user behavior.Generate innovative ideas to improve content, enhance engagement, and drive more effective campaigns.