Mô Tả Công Việc
KOL Management:Identify and onboard KOLs across the TikTok ecosystem who align with the brand's identity and values.Develop and maintain strong relationships with KOLs, especially high-profile influencers, ensuring long-term partnerships.Negotiate pricing and manage contracts with KOLs, ensuring a balance between cost-effectiveness and brand impact.Content Strategy:Collaborate with KOLs to create engaging and authentic content that resonates with target audiences.Analyze content performance metrics and provide strategic insights to optimize campaigns.Stay updated on TikTok trends and adapt strategies to maximize reach and engagement.Campaign Development and Execution:Plan and execute creative KOL-driven campaigns to enhance brand visibility and product adoption.Coordinate with internal teams to align campaign goals with overall brand strategy.Monitor campaign progress and resolve any issues promptly.Data Analysis and Reporting:Track and measure the ROI of KOL campaigns.Provide regular reports with actionable insights to improve future initiatives.Relationship Building:Act as the primary contact for KOLs, ensuring seamless communication and collaboration.Organize events or activities to engage and appreciate KOL partners, strengthening their association with the brand.
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Yêu Cầu Công Việc
Yêu cầu ứng viên
Bachelor’s degree in Marketing, Communications, or a related field.3+ years of experience in influencer marketing, preferably in the beauty or cosmetic industry.In-depth knowledge of the TikTok ecosystem, including content trends, user behavior, and algorithm mechanics.Strong negotiation skills with a proven track record of managing KOL pricing and contracts.Excellent communication and interpersonal skills to build and sustain relationships with influencers.Analytical mindset with experience in using data to drive decisions.Creative thinker with the ability to develop innovative and impactful campaigns.
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Hình thức
Full-time
Quyền Lợi
Quyền lợi
Monthly income: Fixed salary (negotiated on capacity, experience) + bonus based on performance.Opportunity to work with big domestic and foreign customers (brands, agencies).Dynamic, creative and challenging working condition; the individual will have a chance to break through and develop.Regular professional training courses by leading experts in the marketing field.Facilities and modern equipment to support and improve work performance.
Mức lương
Thỏa thuận
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Tham khảo: 10 Dấu hiệu nhận biết hành vi lừa đảo qua tin tuyển dụng.