Marketing Leader

Marketing Leader is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages

• Take part in building and developing brand strategies like launching the new brand or new products
• Making and deploying Marketing Campaign and Brand activity based on brand positioning
• Manage and plan all digital marketing including marketing database, email, social media and display advertising campaigns. Ensure effective budget planning, tracking and control for advertising
• Design, build and maintain our social media presence including creating content marketing campaigns ensuring to reach right target audiences, meet their expectations and build the brand’s awareness/credibility
• Take lead in engagement and communication with vendors (consultants, media/event agencies, production house, suppliers, etc); plus colleagues across multiple departments;
• Organizing events such as project launches, openings; video/photo shoots and other joint-marketing activities
• Evaluate emerging technologies. Provide thought and perspective for adoption where appropriate
• Produce various content types for blogs, articles, product descriptions, social media, and website when needed
• Current account management and strengthen the relationship with key accounts for business partner purpose
• Expand account network to exchange benefit and boost partnership campaigns.