Marketing Manager ( Linh Vực Giáo Dục)

Branding:- Analyze brand positioning and consumer insights;- Shape and communicate our vision and mission;- Translate brand elements into plans and go-to-market strategies;- Lead creative development to motivate the target audience to “take action”;Digital Marketing:- Plan and execute all digital marketing, including SEO/SEM, marketing database, email,social media and display advertising campaigns;- Design, build and maintain our social media presence;- Measure and report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs);- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies;Management & Training:- Manage a team of 10-12 members;- Run weekly meetings and set objectives for every team member;- Train & improve performance of all marketing staffs;Report:- Monitor the timely follow-up on leads;- Report weekly & monthly marketing performance;- Run monthly meetings with BOD to summerize & propose marketing direction & plan;Marketing & Sales collaboration:- Develop and manage all Sales and Marketing materials to boost sales & attract newcustomer;- Ensure that all leads are entered in the system with the right form;- Identify inefficiencies in the coordination between the marketing and the sales team withrespect to final performance of TalkFirst;- Attend the weekly customer insights meeting to identify the location marketingopportunities;Other tasks assigned by BOD.