Public Relation Manager

SCOPE OF POSITION

The Public Relations Manager is responsible for Hoiana Resort & Golf Corporate Media Relations program planning and execution in support of overall integrated resort. The position requires to act as a guardian to protect the company's reputation and actively promote Hoiana Resort & Golf at the corporate level together with Corporate Affairs teams by launching charity affairs, attending local seminars…etc.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

The main responsibilities and tasks of this position are as listed below, but not limited to:

• Execute comprehensive media and public relations plans, collaborating closely with the leader of External Affairs, to ensure alignment with the corporate and project’s overarching objectives.

• Build strong relationships with media outlets, journalists, and key stakeholders to secure impactful media coverage.

• Stay attuned to industry trends, competitive activities, and market developments, proactively identifying PR opportunities and potential challenges.

• Facilitate media-centric events, press briefings, and media tours that effectively showcase the resort's amenities, special events, and unique offerings.

• Collaborate closely with the business units to synchronize PR efforts.

• Draft engaging press releases, articles, and media materials that highlight the company's distinctive attributes and value propositions.

• Work collaboratively with Marketing team to develop stories that align with overal image and campaigns.

• Support in crisis communication strategies.

• Assess the effectiveness of PR campaigns using both quantitative and qualitative metrics, making necessary adjustments to optimize outcomes.

• Supervise PR executive, offering mentorship and direction to ensure the seamless and efficient execution of PR initiatives.

• Manage the budget for the corporate PR campaigns, ensuring expenses are well-managed and in compliance.

• Undertake other responsibilities as assigned by the Line Manager and the Company.