{Pullman Hai Phong}Marketing Executive/Chuyên viên tiếp thị

Direct websites:

· Hotel Factsheet on AH.com and Brand.com: Review on a regular basis hotel's description, pictures and video to improve SEO performance and make sure hotel is sell at its best.

Indirect websites:

· Review hotel's exposure on indirect website (text, jpeg, ranking) and make sure hotel is sell at its best.

Hotels Micro-website

· Audit and review micro-website

· Ensure content is updated regularly and implement actions to maximize SEO

· Analyzing reports

Traffic:

· Implement and monitor strategies to drive online traffic to the hotel factsheet on Accor direct websites and hotel's micro-website

2- Acquisition Marketing

PPC campaigns:

· Review the Accor Regional PPC campaign monthly report.

· Provide recommendations to maximize PPC campaign performance at hotel level.

Display campaign:

· Propose and execute Display advertising campaigns at local level in order to raise hotel's awareness and promote hotel's offer.

Social Media and online reputation:

· Propose Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.

· Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.

· Manage the Social Media Agency if any and drive results.

· Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations

· Ensure the Social media policy is implemented for all employees at the hotel.

3- Emailing:

In charge of hotel's emailing strategy

· Monitor hotel's database and make sure it is clean and well segmented

· In charge of hotels' E-newsletter content and loading (via external agency)

· Grow email database by setting up specific actions

· Analytics of reports.