Sales Manager / Senior Sales Manager

Administration

 Develops, implements, maximises, monitors and evaluates the hotel’s Sales Strategy to achieve and exceed forecasted revenue figures in all revenue generating departments.

 Ensures Sales activities are aligned with the Corporate Marketing Strategy.

 Conducts regular departmental communications meetings.

 Reviews sales files and systems to ensure correct booking procedures.

Customer Service

 Provides exceptional services to guests and internal customers in other department at all time to maintain positive interactions with good working relationships.

 Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.

Financial

 Assists with the preparation of the Annual Business Plan.

 Strategically analyses business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.

 Proactively manages all the sales resources and funds, and control departmental costs.

 Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to

Marketing

 Manages all the hotel sales brand contacts, enforces and maintains the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan.

 Assists to prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department.

 Constantly monitors and evaluates local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge.

 Manages all key sales accounts and groups, evaluates them based on sales account analysis and develops strategies for pricing, inventory, and sales resource allocation.

 Actively participates in weekly revenue meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy.

 Be aware of community, business, political and social factors that may affect the hotel’s financial performance.

Operational

 Directs and coordinates all selling activities and communicates these activities throughout the hotel.

 Assists the General Manager to review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.

 Ensures all sales proposals, collateral, digital tools, and other sales communications are in-line with the hotel’s brand standards, and up- to-date in terms of information.

 Attends major travel, trade and corporate functions to network and promote the hotel when required.

 Plans and executes sales trips based on business priorities.

 Entertains existing and potential customers and ensures the Sales Team entertains customers based on business priorities.

 Works closely with other Department Heads in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.

Personnel

 Oversees and assists in the recruitment and selection of all Sales associates

 Conducts annual Performance Development Discussions and supports associates in their professional development goals.

 Plans and implements effective training programmes, including all required Driving Customer Preference Courses, for associates in coordination with the Learning Manager and Departmental Trainers.

 Maximises the effectiveness of every Sales associate by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.

 Ensures associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.

 Provides feedback on the results of the Associate Experience Survey and ensures relevant changes are implemented.

 Oversees the implementation and ongoing monitoring of Personal Business Plans for all Sales associates.

Other Duties

 Is knowledgeable in statutory legislation in associate and industrial relations.

 Understands and strictly adheres to Rules and Regulations established in the Associate Handbook and the Hotel’s policies concerning fire, hygiene and health and safety.

 Responds to changes in the Sales function as dictated by the industry, company and hotel.

 Attends training sessions and meetings as and when required.

 Carries out any other reasonable duties and responsibilities as assigned