Senior Expert, Digital Sales Management

Job Purpose The job holder is responsible for driving the digital sales strategies to deliver on their allocated sales plans within the digital sales portfolio. • The job holder is responsible for defining, building and running the digital sales actions to deliver financial value for their allocated portfolio. Key Accountabilities (1) • Create, drive và manage overall Digital P-L, ensuring alignment with BAU overall P-L strategy • Work with business units và other teams to build up digital financial model and P-L; • Monitor closely the execution of CJs ensure their achievement of digital strategy, roadmap và P-L Key Accountabilities (2) • Optimize sales và cross-sell funnels to maximize value from owned digital platforms and CJs • Work with business, partners, analytics and digital marketing to create digital sales campaigns, manage overall digital sales funnel and optimize campaign portfolio and performance to achieve digital sales targets • Act as liaison among CJs, operating units, business units and front-line sales force (ie. RM, PRM, BBC, etc.) to ensure that the products / services developed by CJs can reach customers in accordance to the approved product/ service design models Key Accountabilities (3) Reporting Results • Monitor and report on the ROI outcomes of digital sales action plan - linked to KRAS/ KPIs - with the goal of demonstrating the positive impact from these activities on the financial result of the Digital Office and Bank. Managing Stakeholders • Challenge and inspire stakeholders through the digital sales process with a view to differentiating the Bank.