Social Commerce Manager

• Drive TikTok Shop Growtho Scale TikTok Shop to meet Nestlé Vietnam's strategic goals, focusing on sustainable growth and continuous profitability enhancements.o Own the PnL & strategy to grow sales on Tiktokshopo Deliver the Monthly, Quarterly and Yearly Sales Target.o Drive the E-JBP process with platforms.• Optimize Media and Maximize ROASo Strategically optimize media spend to improve Return on Ad Spend (ROAS).o Increase organic GMV (Gross Merchandise Value) through affiliate strategies, working closely with enablers and media agencies.o Analyze performance, execution and ROI of promotions, as well as media budget spending.• Platform Management and Store Operationso Manage platform team to ensure day to day Brand activity plan & Execution on platform (Promo, pricing, Media, visibility & traffic plan)o Curate and manage assortments while aligning marketing initiatives to drive Average Order Value (AOV).o Responsible for overall operation of the Store (Stock, R&R, Scheme & Voucher set up)o Manage, analyze and put action place in place for all ecommerce KPIs (conversion rate, bounce…)o Ensure that all ecommerce activities are consistent with the brand sense of purposeo Work with Online brand manager for ensuring User Experience of the shop including Design, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotion campaigns• Supply Planning and Price Complianceo Collaborate with sales and internal stakeholders for efficient supply planning.o Ensure adherence to the committed price floor for core SKUs to maintain market integrity.o Work with Supply Chain team to ensure KPI deliveries, booking, fulfillment, review replenish plan• Manage affiliate partners o Manager partners including: MCN partners, social agencies to drive affiliate performance of affiliates on Tiktokshop• Explore Emerging Channelso Advance Nestlé’s online commerce capabilities by piloting new channels and platforms.o Leverage test-and-learn initiatives with strategic JBP (Joint Business Plan) partners like TikTok, Meta, and Google.• Capability Buildingo Foster internal capability development among commercial teams within Nestlé to strengthen digital commerce expertise.