Trade Marketing

1. key responsibility of:
- Working closely with Channel Sales Manager-Export to execute the approved marketing activities in line with brand objectives
- Interact with consumers to provide relevant information in response to inquiries, concerns and requests about our products and services as needed.
- The position will also takes care of the standard reports and processes in managing the brand (eg. Tracking, events execution, competitive monitoring, POP materials management etc).
2. Job Responsibility:
Sales and Marketing Management
• Develop and implement approved Sales/Marketing activities
 Sampling activities at relevant touch points such as in-store, on ground & etc
 Work closely with Sales Team(Internal and External) and Agency on sampling activities plan inclusive of stock requirement, target outlets/locations, delivery, and other necessity works.
 Work with respective agencies to develop sampling tools , communication materials to support the sampling activities
 Implement, follow through and fulfillment for the “call for action” initiatives.
 POSM / Merchandising Materials / Brand Imagery
 This includes briefing the advertising agency on the message to be portrayed.
 Follow through the process of developing the artwork to final stage, which includes obtaining the best quotation for the printing of the POSM
 Work closely with sales on the quantities / outlet allocations
 Delivery / installation arrangement.
 In-store activation/Consumer Engagement activities such as roadshows & events.
 Work closely with Agencies and Sales on the right channels/outlets selection, to ensure efficient execution.
 Work with agency to develop communication materials to support the activities.
 Evaluation of the effectiveness of the brand activities.
 Trade/Consumer Promotion Management
 Work closely with Sales to plan and implement Trade/Consumer promotion.
 Evaluate current action.
• A&P budget
 Monitor and manage each of the sales/marketing activities to be spent within the A&P budget allocated.
• Others
 Monitor, review, analyze competitor activities such as pricing, communication, launch/relaunch
 Marketing activities monitoring & update
 Sampling order and forecast submission
 Works directly with the local agency partners (advertising, media, BTL activities) on project executions and implementation