Trade Marketing

- Responsible for developing and maintaining marketing strategies to meet organizational objectives.
- Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
- Oversees all marketing, advertising and promotional staff and activities.
2. Responsibilities:
• Responsible for the marketing of professional online recruiting services tailored exclusively to the sales and marketing industry.
• To manage the Marketing Department Budget.
• To manage all aspects of print production, receipt and distribution.
• The achievement of frequent, timely and positive media coverage for the Brand and programs across all available media.
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships.
3. Relationships and Roles:
Internal / External Cooperation
• Demonstrate ability to interact and cooperate with all company employees.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Proactively establish and maintain effective working team relationships with all support departments.