Trưởng phòng Truyền thông & Tiếp thị/ Marketing & Communication Manager ( Base in HCM)

Brand

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)

• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

• Manage all marketing/promotional/sales collateral development/production both on and off line

• Monitor all printed materials to ensure adherence to corporate identity standards

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations

Communications/Public Relations

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

• Establish and maintain a relationship with Key local press and local media

• Liaise with the regional Communications team to maximize communications exposure

• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Sponsorship:

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

• Drive the marketing and communication (internal and external) of the Hotels CSR commitments

Loyalty & Partnerships

• Ensure that ALL is robustly promoted in the hotel and champion a loyalty culture

• Ensure the hotel ALL recognition program is followed and according to the brand promise

• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices

• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)

• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions

Digital Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits

• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations

• Manage the hotels’ website – traffic and revenue generation, promotional content display

• Manage the hotel email database and e communication activity

• Manage online advertising for the hotel (display banners, SEM/PPC etc.)

• Manage the online promotion for conference and catering and food and beverage activity at the hotel

• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks

• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator

• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel

• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives

• Report to appropriate party’s negative comments and discussions

• Identify threats and opportunities in user generated content surrounding our hotel

• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

Team Management

• Interview, select and recruit team members

• Identify and develop team members with potential

• Conduct performance review with the team

• Constantly monitor team members’ appearance, attitude and degree of professionalism

• Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

Other Responsibilities

• Attend all briefings, meetings and trainings as assigned by management

• Maintain a high standard of personal appearance and hygiene at all times

• Be aware of the hotel fire & life safety/emergency procedures

• Perform other reasonable duties assigned by the assigned by the Management