ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a collective CAGR of over 700% in just under 4 years. Our mission now is to build DTC brands and increase customer LTV by providing best-valued products backed by no nonsense customer service policies as Customer Centricity is at the core of our values.At Crossian, we are dedicated to developing a cutting-edge, cross-border eCommerce platform that encompasses a wide range of solutions, including Storefront, Payment Gateway, Inventory, Catalogs, Logistics, Marketing Insights, and CRM. Our platform empowers businesses to:- Create tailored Storefront solutions for unique customer experiences.- Centralize payment gateways to effectively manage transactions and post-payment operations (e.g., refunds, chargebacks, claims, inquiries, etc.).- Seamlessly integrate various third-party services to build a comprehensive supply chain system, incorporating inventory management, catalogs, logistics tracking, and more.- Transform raw data from marketing campaigns, transactions, and user behavior into valuable insights that drive strategic business decisions.We are currently seeking an experienced and highly motivated UX/UI Designer to join our Technology Innovations CoE. In this role, you will collaborate with our Tech team and other cross-functional teams to develop and enhance our product offerings, with a strong emphasis on user-centricity and data-driven decision-making.As an UX Designer, you will be responsible for understanding user needs, defining design requirements, generating creative concepts, conducting research, prototyping, iterating designs based on real data. Your expertise will be crucial in driving innovation and creating exceptional user experiences within our Agile and dynamic Tech Startup environment.WHAT YOU WILL DOUser Research & Analysis- Gather and evaluate requirements from the business team.- Conduct user research, usability testing, and A/B testing to gather insights and improve user experience of our store- Understand user needs and behaviors through data analysis and user research.- Conduct metrics for tracking data and measuring the performance of products and features.Design & Performance Tracking- Create user flows, wireframes, prototypes for both mobile and desktop experiences.- Analyze data results and conduct enhancements based on A/B test outcomes.- Make design decisions based on data analysis to ensure a user-centered approach.- Continuously optimize conversion rates using persuasive design techniques and understanding user psychology, and user journeyCollaboration & Communication- Engage constructively and collaboratively with co-workers, developers, and the business team.- Present and explain design decisions and research results to stakeholders.Iterate on designs based on feedback and data analysis.