Assistant Director of Sales & Marketing

Duties and responsibilities Financial returns:

• Has a broad knowledge of how the business is run, focuses on the major factors necessary to ensure that the business is successful and profitable

• Participate in the preparation of the Resort’s Strategic Plans, budget’s meeting, P&L meeting

• Establish and interpret key performance indicators to assist in managing the department, consistently takes into accounts financial implications of business decisions and recommendations

• Assist to educate, train and motivate the teams to achieve department and hotel revenue goals.

• Assist to ensure staff has the information, datas, tools and equipment to successfully carry out job duties

• Be responsible for your department P&L

• Assist to produce the Annual Revenue Plan, Marketing Budgets and Forecasts

• Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

• Provides a professional, advisory support service to the Director of Sales & Marketing

• Assist to coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

• Create and implement special programs to achieve greater profitability through:

o Increasing average rate

o Increasing overall occupancy

o Increasing business volume during off-peak periods

o Increasing local Food & Beverage and Banquet Sales

• Works with Director of Sales & Marketing in the preparation and management of the Department’s budget

People:

• Perform/ behave as per IHG Winning Ways and IHG leadership competencies

• Become familiar with the InterContinental Danang Resort employee handbook and Collective Labor Agreement (KKB), follow the rules of the agreement.

• Manage day-to-day activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.

• Work with Human Resources on manpower planning, performance management and talent management

• Lead by example, promote teamwork and quality service through daily communication and coordination with key department heads.

• Review regularly activity reports of Sales personnel to ensure targets and Sales objectives are being met

• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

• Works with Human Resources on manpower planning and management needs

Guest experience:

• Perform Brand’s Services behaviours in daily operation basic towards the guests

• Drive to deliver Luxury Experiences to guests, to achieve Heartbeat target

• Develop and update department SOPs (standard Operation Procedure), JD (Job description) and implement it to enhance the guest experience

• Enhance the image of the hotel in the local community

• Interacts with individuals outside the hotel, including, but not limited to clients, Convention

Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

• Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

Responsible business:

• Be responsible in keeping our property safe and secure

• Be responsible in protecting the environment such as the trees, the sea, and the special species

• Understand and ensure your staff understanding IHG Brand Standard related to your department

• Recommended changes to these standards

• Enhance the image of the hotel in the local community

• Participate as an active member of the community through associations, memberships and other trade organizations

• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

• Interacts with individuals outside the hotel, including, but not limited to clients, Convention

Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community • Investigate potential markets by:

o Reviewing Sales Department and Front Office correspondence files

o Analyzing guest history and registration card files

o Studying guest questionnaires

o Reviewing government statistics on visitors to the city

o Analyzing competition's sales/promotion efforts

o Studying various reference and industry publications for sales leads

• Recommend to Director of Sales & Marketing the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

• Conduct market research

• Works with Human Resources on manpower planning and management needs

• Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.

• Occupational Health and Safety Responsibilities:

o Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely and within OH&S guidelines.

o Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures. o Be familiar with property, first aid and fire and emergency procedures and operate equipment safely and sensibly.

o Initiate action to correct a hazardous situation and notify supervisors of potential dangers.

o Log security incidents and accidents in accordance with resort requirement

• Perform any other duties which may be assigned by the management from time to time.