Creative Lead

1.Leadership and Management:Lead and mentor a team of creative departments, providing guidance, feedback, and support to foster their professional growth.Collaborate closely with the content writer, art directors, designers, and other team members to develop cohesive and compelling campaign ideas.Ensure that all projects are delivered on time, within budget, and to the highest standards of quality.2. Creative Strategy and Concept Development:Develop innovative and effective creative strategies for a wide range of advertising campaigns, including digital, print, TVC, online/offline activities and social media.Generate original and impactful concepts that capture the target audience's attention and drive engagement.Present creative ideas and concepts to clients, articulating the strategic and creative rationale behind them.3. Copywriting and Content Creation:Write clear, persuasive, and compelling copy for various types of content, including headlines, taglines, scripts, social media posts, website content, and more.Ensure all copy is consistent with the client's brand voice and style guidelines.Conduct thorough research to understand the client's industry, target audience, and competitive landscape.4. Quality Control and Review:Review, feedback and guide for creative assets created by the team to ensure accuracy, coherence, and adherence to brand guidelines Maintain a high standard of quality and consistency across all written materials.Implement feedback from clients and internal stakeholders to refine and improve copy as needed