Customer Strategy & Planning (Trade Marketing) Manager - Hair & Skin Care dCommerce

Main Responsibilities1) Lead the channel understanding with clear growth drivers to develop long term category growth planLead the channel deep dive & insight exploration through utilizing data sources like search queries, ratings, reviews, eNRM and traditional insights to construct into insight of total dcom channel and by each pureplay and tiktoshopshop with clear building blocksConstruct Strategic choices around assortment, pricing & pack architecture, promotion and availability at the heart of successful category management in dCom.Shape up growth agenda toward business ambition through each pillar of retailer media including flash sales, on site package, on-site search and affiliate2) Be accountable for the development and implementation of yearly trade category plan for Hair Care & Skin Care – Pureplay & TiktokShop/dCommerce Channel under Unilever process of Integrated Brand Planning (IBP), Internal Operating Plan (IOP) and Sales and Operation Process (S&OP)Translate customer & shopper insights into business building opportunities within specific customers/channels at yearly, quarterly and monthly level.Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.Create channel plan for innovation/relaunch/big bets to deliver growth ambitionIdentify trade spend opportunities & risks and allocate budgets accordingly.Work with KA team, End-to-end Media Performance Lead and Dcom specialist to deploy category trade plan with clear target, budget, building blocks from planning, execution to optimization3) Work out monthly rolling forecast for assigned channel through S&OP cyclesPrepare promotion sell-out volume with attention to market intelligence information & current business performance.Prepare input for Brand and build incremental sales volume.Work with KA team, End-to-end Media Performance Lead and Dcom specialist for performance tracking and evaluation for prompt intervention.