Digital Marketing Coordinator

JOB SUMMARY:

1. Manage all online marketing initiatives for the Hotel including those relevant to F&B, Rooms and PR

2. Consultation on search marketing (SEM and SEO) with DOSM and DDMSP

3. Online web pages that promote the properties and special offers tied in with the destination or with the specific brand

4. Destination sites for those markets considered to be major travel destinations

5. Oversee email and direct mail campaigns, using Marriott channels, including Guest communication, and other relevant channels

6. Work with and maximise opportunities for the Hotel in the Marriott Bonvoy members and other Marriott online marketing channels

7. Partnership marketing opportunities that drive business online

8. Create and Maintain a year round strategic plan including a calendar of promotions

9. Maintain social media sites ensuring all pages and entries adhere to the Marriott social media policy

10. Monitor online travel blogs and take appropriate action