Digital Marketing Manager

1. Digital Strategy & Campaign ManagementDevelop and execute a comprehensive digital marketing strategy aligned with Dat Bike's brand goals and business objectives.Plan, execute, and optimize campaigns across key channels, including: Email marketing, Social media platforms, Display advertising, SEO/SEMOversee campaign budgets to maximize ROI while meeting brand objectives.2. Performance Analysis & OptimizationMeasure and analyze the performance of all digital marketing campaigns against KPIs (e.g., store test rides, website traffic, conversions, ROI).Use advanced data analysis to identify trends, uncover opportunities, and refine strategies for better performance.Design and execute A/B tests and conversion experiments to continuously improve key metrics.Evaluate customers behavior across digital channels and touchpoints, leveraging insights to enhance user journeys and optimize engagement.Create detailed reports and dashboards to communicate performance insights to stakeholders.3. Collaboration & Stakeholder ManagementCoordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.Evaluate emerging technologies and propose innovative solutions for digital growth.4. Content & Social Media ManagementDesign, build, and maintain an engaging social media presence.Collaborate with internal teams to create compelling content for various platforms, ensuring brand consistency and high user engagement.Develop creative growth strategies to enhance brand visibility and user acquisition.