Digital Marketing Supervisor

1. Digital Strategy & Planning• Develop and implement comprehensive digital marketing strategies to achieve lead generation & awareness for ILA business units (English courses for children, English for adult, IELTs, preschool courses, study abroad courses, ...).• Plan, execute, and optimize campaigns across multiple platforms (Google, Facebook, Zalo, TikTok, etc.).• Update changes and new features of Digital Platforms (Google, Facebook, Zalo, TikTok, ... and other digital apps/tools) to apply for ILA business units.2. Campaign/Project Management• Manage digital campaigns/project to achieve KPI, ensure optimal cost per lead (CPL), cost per qualified lead (CPQL), conversion rates, ... and cost efficiency.• Collaborate with creative/content, PR & brand team to develop high-performing ad copies, visuals, and videos.• Monitor, analyze & report performance metrics across digital channels (Google, Facebook, Zalo, TikTok, etc.).• Use insights to refine action plan & strategies for better performance.• Monitor administration tasks relating to Digital Marketing (Contracts, Payment...).3. Team Leadership & Collaboration• Supervise and mentor the digital marketing team, ensuring alignment with each ILA business unit goals.• Work cross-functionally with other teams (Trade, Sales, Telesales...) to optimize the customer journey.• Work cross-functionally with other teams (Power BI, IT, CRM, ERP) to tracking and reporting systems.4. Market Research & Trends• Stay updated with the latest industry trends, competitor strategies, and customer behavior insights.• Innovate and experiment with new tools and platforms to drive lead generation.And the other task of digital branding & performance if any