Director of Sales & Marketing - Giám đốc Sales & Marketing (Khách sạn Capella Hà Nội)

JOB SUMMARY

The Director of Sales & Marketing (DoSM) holds a key leadership position in overseeing and managing all aspects of the Sales & Marketing Division. As a member of the Guidance Team (Executive Committee), the individual is to contribute a high level of sales and marketing knowledge and expertise for the property. The DoSM establishes and drives strategic sales decision in the property and brand strategies, achieving the desired business performance.

THE ROLE

1. A member of the Guidance Team (Executive Committee), participates and contributes in the preparation and development of the Hotel’s strategic and Business Plan.

2. Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members. Train the sales team accordingly in preparation of appropriate sale strategies.

3. Oversees and manages the daily operations of the Sales & Marketing department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.

4. Within established parameters quote and negotiate prices with customer representatives confirming reservations by letter and drawing up contracts; to close the transaction. Upon closing, coordinate and follow-up with the concerned resort departments to ensure delivery of exceptional guest services.

5. Determine appropriate market segments towards maximizing hotel revenues. Contribute to the price strategy aligned with the revenue manager for villa pricing and promotion

6. Create sales targets and networks with corporate clients, airlines, tourist offices and related fields. Observe the market for relevant trends, monitoring competitors and the tide of events.

7. Reviews and prepares monthly financial reports, budget forecasting, expenditure reports for higher management review.

8. Responding appropriately through social media adhering to the corporate guidelines. As directed, participate in trade shows, conventions and promotional events in the industry and customer organizations

9. Handling complaints and resolving service ‘Glitches’, keep a record of all feedbacks under the appropriate system. Ensures that the issues are resolved in a timely manner to guests’ satisfaction.

10. Participate in recruitment activities, and manage performance of the team, feedback through team member recognition, rewards, and disciplinary action, with the assistance of Human Resources, when necessary.