Expert, Digital Marketing

Job PurposeThe job holder develops Techcombank's digital marketing activities to improve business efficiency, brand imageand digital marketing experience of customers; Ensures proper operation, implementation, monitoring andmeasurement of digital marketing activities across marketing channels.Key Accountabilities 1. Build a framework, processes and effective management of digital marketing activities- Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units:efficiency, budget, compliance with guiding standards.- Develop digital marketing implementation and control processes.- Develop and manage the budget for the department's activities.- Periodic training and guidance on digital marketing knowledge.- Build online/digital marketing database to analyze and make timely decisions.- Develop a process to coordinate digital marketing implementation across the line.- Manage the execution of marketing activities on the online channel based on marketing strategies and plansoriented with information about customer understanding in a multi-dimensional way from many different datasources for the Trade unit. Brand Marketing and Retail Marketing.- Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.- Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.2. Support for Brand/Brand và Retail Marketing activities on digital marketing channels- Develop and implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.- Manage access frequency and optimize digital media resources in the digital environment. For example: Email,Website, Fanpage, Search…- Collaborate with related departments to build tools to collect data on customer behavior on digital mediachannels.- Search for new digital trends in the market and propose solutions to develop, widen and diversify digitalmarketing channels.- Ensure digital marketing programs and campaigns are measured with metrics that are consistent with businesstargets.- Administration of continuous optimization of program performance, digital marketing campaigns based on aperformance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.3. Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.