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Mô Tả Công Việc
ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.The first large-scale recruitment program exclusively for GenZ who want to become a Product Marketing Manager. Our fast track training program will provide you with the expertise in product research, target audience analysis, copywriting and content strategy to generate the most effective digital/ product marketing content, including social media ad content and product descriptions. Reporting to our Marketing Manager, you will collaborate with our in-house teams (Graphics, Video, Performance Marketing, etc.) to make your ideas become reality, bringing added value to the customer and our business.This is a challenging but exciting digital content marketing position that will expand your horizons in digital/ product marketing. As a result, you will be rewarded and appreciated accordingly. Now the answer is up to you: Are you ready to join the crew?WHO IS YOUR MENTOR?1. Head of Marketing2. Sale & Marketing Manager3. Content Manager4. Product Marketing ExpertsPROGRAM ROADMAPStep 1: Crossian Aptitude TestStep 2: InterviewStep 3: Fast-track Onboarding Program• Step 3.1: Knowledge training in D2C Business model, Acquisition Funnel & Management know-how• Step 3.2: Knowledge training in Product content creation framework & Product fit market approach• Step 3.3: Training in Product development life cycle• Step 3.4: On jobStep 4: Become a Product Marketing ManagerWHAT WILL YOU DOMarket Research• Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities.Content Strategy and Planning• Be the market guru, identifying US customer trends, consumer preferences, and competitor move• Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling inContent Creation and Distribution• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites• Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive resultsAnalytics and Performance Optimization• Keep a keen eye on digital content performance and metrics, optimizing for conversions• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rateCross-functional Collaboration• Collaborate with Graphics and Video teams, and other creators to make visually impactful content• Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs• Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness
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Yêu Cầu Công Việc
WHAT WE ARE LOOKING FOREducation Background:• Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.• Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.• international university graduates are a plus.• Strong academic performance (GPA > 3.0).Work experience:• 1-2 years of experience in digital/ product content marketing• Track record of digital/ product content creation• Experience in e-commerce/ facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plusSkills:• Copywriting in English/ graphic design briefing/ video briefing skills• Critical thinking and problem solving skills• Research, task management and collaboration skills• Aptitude for turning data into actionable insightsWHAT YOU CAN EXPECTAt Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:• Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers• Clear & transparent career development and promotion opportunities, excel to Product Marketing Manager position within 2-3 years• Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)• Full salary during probation• 12 days work-from-home & 12 days of paid annual leave• Global health insurance package for yourself• Guaranteed 13th month salary• Quarterly bonus & Year-end bonus as part of our profit sharing program• A Pantry & a Crossian Cafe stocked with goodies, ready to serve• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events• General company T&D Program• Other benefits in accordance to Company's Policy and Vietnam Labor Laws
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Hình thức
Full-time
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