Product Marketing Engineering

• Responsible for communicating with key stakeholders—including customers, business managers, and the R&D team—to ensure product line-up and features align with business objectives, and to identify areas for improvement.• Create a product roadmap which is a visual summary to outline the direction for the product offering in 1-3 years • Collaborate closely with the R&D team throughout the product development process to ensure alignment and timely execution.• Gather feedback from dealers and sales teams regarding market trends, customer concerns, and product performance to support continuous improvement.• Conduct market surveys to understand and anticipate customer needs, and collect and analyze relevant data.• Write product requests including required request’s background, specification, estimate the sale quantity of model in next 1-3 years and any regulations related.• Research and analyze competitor products, specifications, pricing, and market positioning.• Involve in product launch and monitor post-launch sales performance to ensure product success.• Provide internal training on new products to relevant departments to ensure understanding and readiness.• Collaborate with cross-functional teams such as Sales, Technical Support, and Service to ensure smooth product integration and support.• Serve as the contact point with R&D teams of Factory Thailand and Malaysia for commercial products.