Product Marketing Manager

Market Research Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities. Content Strategy and Planning Be the market guru, identifying US customer trends, consumer preferences, and competitor move Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in Content Creation and Distribution Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results Analytics and Performance Optimization Keep a keen eye on digital content performance and metrics, optimizing for conversions Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate Cross-functional Collaboration Collaborate with Graphics and Video teams, and other creators to make visually impactful content Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness.