Mô Tả Công Việc
- Visual Guidelines - Develop and implement brand visual guidelines based on the HQ-provided brand manual to ensure creative assets across all communication channels maintain a consistent style, establishing TECNO's unique and cohesive visual identity. Able to independently create product concept visuals and main key visuals (KVs).- Industry Insights - Monitor industry trends, pop culture, marketing events, online trends, emerging technologies, and best practices in digital marketing and creative strategy, organize and share insights with the team.- Creative Planning - Based on industry insights and product selling points, develop creative ideas and write proposals. Oversee the creative development process from concept ideation to execution, ensuring all content aligns with company guidelines and campaign objectives. - Coordinate with graphic designers, videographers, and other creatives to produce visually impactful and engaging content. This role collaborates with social media, DM, and EC departments and reports directly to the Marketing Manager.- External Collaboration: Independently complete agency briefs and collaborate with photographers, directors, KOCs, etc., ensuring the execution and delivery of external creative assets. Build and maintain a vendor resource library for the company, including for creative, graphic, video, and other needs.视觉规范 - 基于HQ提供的品牌手册,开发并实施品牌视觉规范,确保各个传播渠道的创意资产保持一致风格,树立TECNO独特和连贯的视觉风格。可以独立完成产品概念视觉和主KV的制作。行业洞察,关注行业趋势、流行文化、营销事件、在线趋势、新兴技术,以及数字营销和创意策略的最佳实践,整理汇总并与团队分享。创意策划 - 基于行业洞察和产品卖点,策划创意想法和撰写方案。监督创意开发流程,从概念构思到执行,确保所有内容符合公司的指导方针和活动目标。团队管理 - 协调平面设计师,摄像师和其他创意人员,制作具有视觉上冲击力和吸引力的内容。该岗位与社交媒体,DM,EC部门协同合作,并直接向市场营销经理汇报。外部合作 - 独立完成制Agency brief,与摄影师,导演,KOC等合作,确保外部合作创意资产梳理执行和交付。为公司搭建和维护供应商资源库,策划,平面,视频等。
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Yêu Cầu Công Việc
Yêu cầu ứng viên
- Over 3 years of experience in creative planning and project management, with a passion for visual arts, strong aesthetic sensibility, and brand awareness. Familiar with commercial graphic design and video production processes, capable of independently completing creative proposals, main visual designs, short video planning, agency briefs, project management, and delivery. Experience in smartphone marketing planning is a plus.- Over 1 year of experience in design-related roles within the smartphone industry, familiar with workflows for smartphone brand marketing, e-commerce, and retail materials. Possesses a rich network of external creative vendors.- Fluent communication skills in either English or Chinese (listening, speaking, reading, and writing), with proficiency in just one of the languages required. Cheerful personality with strong communication skills.- Resume and project case examples are required.3年以上创意策划和项目管理经验,热爱视觉艺术,有较高的审美素养和品牌意识,熟悉商业平面设计和视频创作流程,可以独立完成创意方案,主视觉设计,短视频策划,Agency Brief,项目管理和交付。有手机营销策划经验者优先。1年以上手机行业设计相关工作经验,熟悉手机品牌营销、电商、零售等物料的工作流程。有较丰富的外部创意供应商资源。流利的英语或中文沟通能力(听,说,读,写),英语或中文满足其中一项即可。性格开朗,善于沟通。需要提供简历和作品集。3年以上PR从业经验,具备舆情检测,竞品分析,品牌和产品学习,新闻稿件撰写,媒体/KOL brief,品牌合作的能力。可以独立完成新品发布会,媒体沟通会,社区沟通会等市场活动。1年以上手机行业PR工作经验,熟悉越南手机业态,了解品牌、渠道KA、零售,电商等业务之间的工作流程。有丰富手机媒体,KOL,KOC和PR服务商资源,良好的媒体关系。需要提供简历和项目案例。Core KPIs:Insights - Industry and trend tracking. Creative - New product launch creative planning. Visual - New product creative concept posters, main key visuals (KVs) production, brand visual style control, and quality control of graphic and video content.Collaboration - External vendor project management.Strategy- PR campaign planning.Media - Media coverage, media relations, media partnerships.Events - New product launch events, media briefings, community communication events, media trips.External brand/IP collaborations.洞察 - 行业和趋势跟踪。创意 - 新品上市创意策划。视觉 - 新品创意概念海报,主要KV制作,品牌视觉风格把控,平面和视频内容质量把控。合作 - 外部供应商项目管理。策划 - PR方案策划。媒体 - 媒体报道,媒体关系,媒体合作。活动 - 新品发布会,媒体沟通会,社群沟通会,媒体旅行。合作 - 外部品牌/IP合作。
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Hình thức
Full-time
Quyền Lợi
Quyền lợi
- Lương: Thỏa Thuận + Lương T13.
- Môi trường làm việc năng động, sáng tạo.
- Chế độ bảo hiểm, thưởng, nghỉ lễ theo quy định của Nhà nước.
- Đi du lịch hàng năm với công ty.
- Được đào tạo đầy đủ, bài bản, chuyên nghiệp và có cơ hội thăng tiến trong công việc
- Thời gian làm việc: Từ thứ 2 đến thứ 6, từ 8h30-17h00, nghỉ trưa từ 12h00-13h00. Nghỉ T7, Chủ nhật và các ngày Lễ, Tết theo quy định.
Mức lương
Thỏa thuận
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