Senior Creative Specialist (Content Creator, Video Producer & Designer)

- Visual Guidelines - Develop and implement brand visual guidelines based on the HQ-provided brand manual to ensure creative assets across all communication channels maintain a consistent style, establishing TECNO's unique and cohesive visual identity. Able to independently create product concept visuals and main key visuals (KVs).- Industry Insights - Monitor industry trends, pop culture, marketing events, online trends, emerging technologies, and best practices in digital marketing and creative strategy, organize and share insights with the team.- Creative Planning - Based on industry insights and product selling points, develop creative ideas and write proposals. Oversee the creative development process from concept ideation to execution, ensuring all content aligns with company guidelines and campaign objectives. - Coordinate with graphic designers, videographers, and other creatives to produce visually impactful and engaging content. This role collaborates with social media, DM, and EC departments and reports directly to the Marketing Manager.- External Collaboration: Independently complete agency briefs and collaborate with photographers, directors, KOCs, etc., ensuring the execution and delivery of external creative assets. Build and maintain a vendor resource library for the company, including for creative, graphic, video, and other needs.视觉规范 - 基于HQ提供的品牌手册,开发并实施品牌视觉规范,确保各个传播渠道的创意资产保持一致风格,树立TECNO独特和连贯的视觉风格。可以独立完成产品概念视觉和主KV的制作。行业洞察,关注行业趋势、流行文化、营销事件、在线趋势、新兴技术,以及数字营销和创意策略的最佳实践,整理汇总并与团队分享。创意策划 - 基于行业洞察和产品卖点,策划创意想法和撰写方案。监督创意开发流程,从概念构思到执行,确保所有内容符合公司的指导方针和活动目标。团队管理 - 协调平面设计师,摄像师和其他创意人员,制作具有视觉上冲击力和吸引力的内容。该岗位与社交媒体,DM,EC部门协同合作,并直接向市场营销经理汇报。外部合作 - 独立完成制Agency brief,与摄影师,导演,KOC等合作,确保外部合作创意资产梳理执行和交付。为公司搭建和维护供应商资源库,策划,平面,视频等。